Harrahs opens new hotel tower and convention center

Harrah’s Cherokee Casino Resort and invited dignitaries held a ceremonial ribbon cutting on Friday, Oct. 1 to celebrate the opening of the resort’s fourth hotel tower, The Cherokee, and 83,000 square-foot Cherokee Convention Center. The opening of these new amenities commemorates the completion of Harrah’s Cherokee’s $330 million expansion project.

Brooks Robinson, regional senior vice president & general manager of Harrah’s Cherokee Casinos, opened the ceremony with remarks on the significance of this expansion project.

“We have positioned ourselves as the leader in the entertainment industry in the Carolinas with our diversified experiences and amenities, and the completion of this three and a half-year expansion project further solidifies our standing,” said Robinson. “Introduced in this project is additional lodging and dining options, plus a convention center that nearly triples our previous rentable meeting space.”

Eastern Band of Cherokee Indians Principal Chief, Richard Sneed, also shared remarks on the project, stating it will signify a new revenue stream.

“Today marks a monumental milestone for the resort and the EBCI community,” said Sneed. “In addition to offering unique experiences for visitors, this expansion project will attract conventions and will provide more space for businesses and associations to network in a way that has not always been accommodable in the past.  This new business opportunity will provide an expanded revenue stream that will directly impact the EBCI community in a positive way for years to come.”

The expansion project, which broke ground in June of 2018, also includes new betting outlets, additional dining options and a 24- seat full-service Starbucks located in The Cherokee hotel lobby.